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Recent Posts

Sentiment as a Ranking Signal for Entities

Sentiment as a Ranking Signal for Entities
May 20, 2016
by Bill Slawski
Sentiment Phrases Back before there were Google+ pages for businesses, Google had Place Pages for businesses,...
The 5 Things to Check First When Your Organic Search Traffic Drops

The 5 Things to Check First When Your Organic Search Traffic Drops
May 16, 2016
by Daniel Russell
Sometimes visitors just stop coming to your website and you don't know why. The traffic on...
TV Coming Soon to Google

TV Coming Soon to Google
May 05, 2016
by Bill Slawski
Television Listings to Appear on Google Television and the Web are going to become much closer....
Future Directions for Google Maps?

Future Directions for Google Maps?
Apr 22, 2016
by Bill Slawski
A Google patent granted this week describes some aspects of Google Maps that we could see...
Conductor Searchlight Review

Conductor Searchlight Review
Apr 13, 2016
by Matt Parker
Many of the handiest and most frequently used tools for SEO research or analysis are free…and...
Schema.org Extensions and Entities

Schema.org Extensions and Entities
Apr 04, 2016
by Bill Slawski
Schema.org is a joint effort between Google, Bing, Yahoo, and Yandex to help people create and...
A Beginner's Guide to Local SEO

A Beginner’s Guide to Local SEO
Mar 22, 2016
by JR Ridley
It's the question business owners have been asking throughout history: how do I get more customers...
How Google May Interpret Queries Based on Locations and Entities (Tested)

How Google May Interpret Queries Based on Locations and Entities (Tested)
Mar 02, 2016
by Bill Slawski
I like visiting small towns and exploring their history. I grew up near Princeton, New Jersey,...
How Location May Influence Search Results in Google

How Location May Influence Search Results in Google
Feb 19, 2016
by Bill Slawski
Search engines like Google or Bing or Yahoo often respond to searches with lists of web...
How to Create a Knowledge Panel for Your Organization

How to Create a Knowledge Panel for Your Organization
Feb 11, 2016
by Daniel Russell
Google first introduced the knowledge panel (“KP”) in 2012, and it has graced the top of...