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Recent Blog Posts

Effectiveness and Affinity as Search Ranking Signals (Better Search Experiences)

A blog post at Search Engine Roundtable last week told us that Google's Ranking Algorithms Dynamically...

4 Steps to Get a Local Knowledge Panel (plus a case study)

Local Knowledge Panels are crucial for brand searches. They help users find key information about local...

How Bing Deeplinks & Google Sitelinks Differ

How a site may be listed in search results could make a difference as to whether...

How Google Predicts Autocomplete Query Suggestions is Updated

How does Google Decide Upon Autocomplete Query Suggestions? When Google suggests queries to search upon, based...

Google Searching Quotes of Entities

Change is the law of life. And those who look only to the past or present...

4 Factors That May Be Causing You To Lose Out on Digital Marketing ROI

An impactful digital marketing campaign can be a bit like putting together a puzzle. Your website,...

A Panda Patent on Website and Category Visit Durations

A couple of months ago, in June, I wrote the post, Click a Panda: High-Quality Search...

How Google Processes Queries: Entity Resolution Resources

Google Performs Entity Resolution to Understand the Entities it Sees in Queries The Web is filled...

Click a Panda: High Quality Search Results based on Repeat Clicks and Visit Duration

A Panda Patent Returns with New Claims Three years ago, I wrote about a patent from...

Google Images with Structured Data Actions and Annotations

Last year, I wrote about a new patent from Google that described New Visual Search Photo...